tldr; Drake plays video games, Twitch goes bananas. I observe and reflect.
It’s hard not to be in the know of what happened last night. Just by being in the circle of video games, I know that Drake helped streamer Ninja set a record with concurrent Twitch views last night, while playing Fortnite with him. Travis Scott and JuJu Smith-Schuster later joined in.
Real talk. I know Drake is a rapper from Canada. I know what he looks like. He is in a meme. I can’t name one Drake song though. I also know Travis Scott is a rapper, what he looks like, and he is/was in a relationship with one of the Kardashians. I can’t name one Travis Scott song. I do know enough about JuJu Smith-Schuster, being I care more about football than rap music. And the Steelers are always on prime time TV.
The same can be said about Fortnite. I know it is a MOBA made by Epic Games, and is commonly #1 or #2 on viewed Twitch games since release. I see it as a more cartoony style of PUBG. That is literally all I know about that game.
Obviously, celebrities are the key to garnering views
This is the main takeaway, and one that will likely lead to much imitation down the line. The funny thing is that in Ninja’s stream, you don’t even see Drake on camera. Sure, it is documented that he did do the Fornite co-op, but Drake not even having to appear on camera broke records. Expect streamers to do everything in their capacity to try to get celebrities in co-ops.
Not just any celebrities
The thing is that you can’t just be a slouch. Like a side character from a 90s show, or drummer for Sugar Ray (not sure why I use this example, lul). Drake and Travis Scott are really famous in music, and JuJu Smith-Schuster gets more press than most NFL players. These co-op guests are at the top of their respective fields, and even appeal to the audience. This automatically makes younger celebrities a bigger hit with the Twitch crowd. Unless you’re someone like Bill Nye.
Good press countering bad press
Fortnite has been in the news lately in a bad light, in the war against video games, due to recent school shootings. I’m not getting into this too much, but this is harkening to 20 years ago with Columbine, as Harris and Klebold were really into Quake or Doom. I don’t expect this war against video games to persist for too long, as nothing was really done 20 years ago about it all.
But this Drake helping hit Twitch records was good news for esports. It showed the industry is stronger than ever as a medium of entertainment consumption. And whatever negative perception of this game, basically regarded an anathema in main stream media, was completely ignored for one night. The power of celebrity can do that, and probably holds more sway than anything.
It must’ve sucked for other streamers
I dabbled streaming Duel Links for a month, until an update on Steam made nothing record on OBS. It is a bit of work to be a good streamer. Some people stream just to dabble in it, but some people are more serious about streaming, keeping regular schedules. These people are either trying to build something, make a name for themselves, make money, etc.
Let’s say last night, you had some great stuff in-mind, and brought your A-game. Your viewer count is lower than normal though. Drake showing up in a co-op probably sapped views from every other streamer, pulling away people with the exception for stream-lurk/sub-diehards. It was an uncontrollable negative externality on any individual streamer.
Good thing for Twitch
I’m sure a lot of people who tuned in were not regular Twitch viewers. Drake posts a link on Twitter, a much more known social media outlet, into Twitch, something only traditionally gamers frequented. I’m not going to pretend to know the numbers of clickthroughs for this, but let’s say it was a lot of views. Twitch has expanded outside of gaming in the past year, and are seemingly doing anything for views. This was a great thing, mostly for exposing Twitch to audiences who don’t regularly use it.
I’ll end by talking about MOBAs. It seems the top 3 viewed games on Twitch at any given time are MOBAs. This is probably happening by now, but game companies should push out MOBAs that improve on what current ones don’t have. It makes sense to make more of a game that is enjoyed much by the viewerbase.